What is a Digipak?

As part of my A2 coursework, I am addressed to create a Digipak to go alongside our music video. I have done some research into Digipaks and how much it contributes to the overall success of the song. Digipak is a patented style of CD or DVD packaging. A CD Digipak is usually folds out to four sections, each featuring different images of the artist or their influences. Digipaks always contains the artist or bands CD, a bonus item, it could be a DVD of their latest tour, posters, bonus tracks ect. 

In all, Digipaks are designed in a way which is meant to attract fans and target audiences. They must have a aesthetically pleasing cover to attract the age, gender and the type of person who will like and listen to the music . However, Digipaks are also created for the companies finical interests, unlike regular albums which are easily downloadable from illegal websites, Digipaks entice people into buying extra content which increases the artists net worth.