Ed Sheeran - Plus - DigiPak Advert Analysis

This particular digipak of Ed Sheeran stands out because of it's engaging colour scheme of bright orange which is immediately related to Ed Sheerans' product as it successfully fits in with the brand identity that he has established since arriving on the music scene in 2010. The colour orange effectively connotes happiness and positivity, however it's use here is interesting because when paired with an image of Ed Sheeran, the colour almost instantly makes the digipak have an air of mystery about it.   

The digipak follows the key codes and conventions to that of a digipak advert. The inclusion of the artist name, release date and name of the album provides fans with all the information they need ahead of the digipak's release. What is most interesting is the brand identity created. We see the same typography used here as to what was used in previous albums released by Ed. This ensures that he is an artist who enjoys having a familiar feel to his work. Moreover, it hints at the idea that pop music is something that often has reoccurring themes - much like the ones shown here.